UK Copywriting Prices – What to Expect in 2025

If you’re looking to hire a copywriter in the UK, the first question on everyone’s mind is the price. The good news is that you don’t need to be a finance guru to understand the numbers. Below you’ll get straight‑forward info on the most common rate bands, what makes a copywriter charge more or less, and how to get the best bang for your buck.

Typical Rate Ranges

In 2025 most UK copywriters charge either per word, per hour, or per project. A junior freelancer usually asks £0.06‑£0.12 per word, while seasoned pros tend to be £0.15‑£0.30 per word. Hourly rates are easier to follow for small tasks: beginners charge £25‑£45 per hour, mid‑level writers £45‑£80, and experts can go above £100 per hour. For a full website, a project fee can start at £500 and climb to £5,000 or more depending on depth and industry.

Factors That Influence Cost

Several things push the price up or down. Niche expertise is a big one – a writer who knows finance or health law will charge more than a generalist. Turn‑around time matters too; rush jobs often add a 20‑30% premium. The amount of research needed, the length of the brief, and whether you need SEO optimisation also affect the final quote. Finally, location still plays a role: London‑based agencies usually have higher overheads than freelancers working from smaller towns.

When you compare quotes, look beyond the headline number. A cheap per‑word rate might hide extra charges for revisions, keyword research, or a rushed deadline. A higher hourly rate could include a strategic planning session that saves you money later on.

To avoid surprises, always ask for a detailed breakdown. Ask the copywriter how many words they expect to deliver, how many rounds of edits are included, and whether SEO tools are part of the package. Clear expectations keep both sides happy.

One handy tip is to start with a small test piece. Pay for a 300‑word blog intro and see how the writer handles your brief, voice, and deadline. If you’re happy, you can roll them into larger projects with confidence.

Freelance platforms like Upwork or PeoplePerHour let you filter by hourly rate, location, and client reviews. Agency directories often list case studies and price ranges, which can help you benchmark what’s reasonable for your niche.

Budget‑savvy businesses often blend the two approaches: use a low‑cost freelancer for routine product descriptions, then bring in a specialist for high‑stakes landing pages or email sequences. This way you keep core costs low while still getting top‑quality copy where it matters most.

Remember that copy is an investment, not an expense. A well‑written sales page can boost conversions by 10‑30%, quickly covering the writer’s fee. Look at the potential ROI when deciding how much to spend.

In short, UK copywriting prices vary widely, but the key is to match the writer’s expertise with your project’s needs, ask for transparent pricing, and test the waters before committing to big spend. With the right approach you’ll find a partner who writes compelling copy without blowing your budget.