Most Famous Bloggers in India: Who Stands Out in 2025?

Wondering who really runs the show when it comes to Indian blogging? It’s not just about writing anymore—these folks have built entire brands, made millions of followers, and even shaped what’s trending online in India. The top bloggers here are practically household names among city teens and young professionals, and sometimes even among their parents.
Whether you want a quick tip on coding, need the latest food review, or are itching to plan a last-minute trip—these blogs are where people look first. And for anyone dreaming of making it big as a blogger, seeing what makes these creators tick is the best place to start. Stick around, and you’ll see what lifts them above the rest, and maybe even pick up some handy tricks yourself.
- Why Bloggers Matter in India Today
- Tech Gurus Who Rule the Internet
- Travel and Lifestyle Icons
- Foodies and Home Chefs Breaking the Mold
- Fashion and Beauty Trailblazers
- Tips for Aspiring Indian Bloggers
Why Bloggers Matter in India Today
Blogging in India isn’t just a hobby for techies anymore. It’s become a game-changer for people across the country, connecting millions to trustworthy opinions, cool hacks, and info you can use right away. From helping readers make buying decisions to shaping buzz around new products, Indian bloggers punch way above their weight.
Take a look at these numbers: India had about 750 million internet users in early 2025, with teens and young adults making up a big chunk. The latest report from Statista shows that over 65% of Gen Z in India regularly reads blogs or watches blog-style content. A lot of folks now say they trust reviews from popular blogs more than old-school ads or even TV shows.
It’s not just about reviews or recipes, though. Some bloggers have started charity campaigns, educated people about financial scams, or even helped new brands go viral in a single day. And thanks to regional language blogs, even people outside the metro cities can find guides and tips in their mother tongue—no need for perfect English anymore.
Here’s a breakdown of how Indian blogs are shaping everyday life:
- famous bloggers India drive trends in shopping, food, tech, and travel—most big brands chase their approval.
- Many leading blogs offer step-by-step guides you won’t find anywhere else, from filling out government forms to launching a startup.
- The blogging scene encourages more people, especially students and women, to share their own stories and ideas online.
Aspect | Quick Facts (2025) |
---|---|
Active Blogs | Estimated 25,000+ serious Indian blogs |
Blog Users/Readers | Over 375 million readers monthly |
Average Monthly Earning (Top Tier) | ₹2-5 lakhs (can go higher for niche stars) |
Most Popular Blog Niches | Tech, Food, Travel, Fashion, Finance |
So, next time you see a viral food hack, honest phone review, or trending travel spot—chances are, it came from a blog. Bloggers now help decide what’s cool, what sells, and sometimes what’s worth avoiding. They’re the new powerhouses of influence in India, shaping the way millions think and buy.
Tech Gurus Who Rule the Internet
When it comes to Indian tech, a few names always top the list. These famous bloggers India have a reputation for making tech simple, practical, and fun, whether you're into apps, gadgets, coding, or pure life hacks. The two names almost everyone recognizes are Amit Agarwal and Harsh Agrawal.
Amit Agarwal runs "Labnol" (Digital Inspiration), which hit the blogging scene back in 2004. This guy is often called India’s first professional tech blogger. He breaks down everything from Google tricks to easy automation for work. One cool fact: his site gets visits from folks in over 200 countries, pulling in millions of hits every year.
Then there’s Harsh Agrawal, the brain behind "ShoutMeLoud." He doesn’t just explain tech—he tells you how to start your own blog, grow it, and even make money from it. His step-by-step guides are super popular among beginners who want practical results fast. According to his own reports, Harsh’s blogging income crossed 60+ Lakh Rupees in single months during his peak years, and he’s inspired a whole generation of side hustlers.
It’s not a two-man show. Other top tech creators worth following:
- Abhijeet Mukherjee: Blogs at "Guiding Tech" with up-to-date reviews and tips about smartphones and gadgets.
- Ashish Sinha: Runs "NextBigWhat," focusing on startups, product news, and practical insights for budding entrepreneurs.
- Pradeep Goyal: His blog, “CashOverflow,” cuts through finance tech and money hacks in clear language.
These sites don’t just crank out content. They keep it current, talk to people in plain English, and never dump a bunch of jargon on readers. Check out the following quick stats that show how big these tech blogs have become:
Blogger | Most Known Blog | Monthly Visits (approx.) | Audience Focus |
---|---|---|---|
Amit Agarwal | Labnol | 2M+ | How-tos, automation |
Harsh Agrawal | ShoutMeLoud | 1.5M+ | Blogging, monetization |
Abhijeet Mukherjee | Guiding Tech | 800K+ | Gadgets, apps |
Ashish Sinha | NextBigWhat | 400K+ | Startups, product news |
Pradeep Goyal | CashOverflow | 350K+ | Finance tech |
Want to learn from these tech gurus? Keep an eye on their regular updates and look for simple step-by-step guides, especially if you’re about to buy a new phone, start a blog, or just need to level up your digital skills.
Travel and Lifestyle Icons
India's travel and lifestyle blog scene is massive right now, and a few names completely dominate the space. If you're new to this, let’s start with Shivya Nath and her blog, 'The Shooting Star.' Shivya quit a corporate job at age 23 and traveled solo across over 60 countries. She's famous for her stories about offbeat places, plus her focus on responsible, eco-friendly travel. Her Instagram is packed with real, unfiltered moments—not just perfect tourist shots.
Then there's Siddhartha Joshi, known for 'The Wanderer.' He’s big on unique stories about people he meets and places he visits across India and abroad. Siddhartha stands out because almost every post has practical tips—transport, food hacks, where to stay—that anyone can use. He was even listed as a top Indian travel blogger by Outlook and Lonely Planet.
If you’re interested in mixing fashion, daily life, and travel, Kritika Khurana (also called 'ThatBohoGirl') is one to watch. She shows exactly how to blend adventures with style. Kritika’s social media following crosses 2 million, and she partners with travel and fashion brands, making her blog a must-read for anyone who wants lifestyle plus wanderlust in one feed.
Want more options? Check out Ankita Kumar’s 'Monkey Inc.'—her videos bring humor and honesty about traveling solo as an Indian woman. Her focus is on showing travel that feels doable for regular folks, not just influencers with huge budgets.
Most of these famous bloggers India share not just glossy travel tales but the nuts and bolts of budgeting, safety, and local customs. Here’s what sets them apart:
- They talk about failures—missed flights, language mess-ups, lost wallets.
- Many are self-taught in both content making and travel planning.
- They share detailed guides and free itineraries to help readers plan trips, not just dream about them.
- Most interact with followers, actually answering questions in comments or DMs.
If you want to start your own travel or lifestyle blog, go through their archives. You'll pick up not just inspiration, but solid, real-world advice for your own journey.

Foodies and Home Chefs Breaking the Mold
If you think blogging in India is just about lifestyle or tech, think again. Food bloggers here have a serious fan base. Many are not only sharing recipes but also making careers, grabbing TV slots, and building kitchen product lines. Take Nisha Madhulika—she started her blog in her 50s to beat empty-nest boredom and is now one of the best-known home cooks on YouTube. Her channel has crossed 10 million subscribers, and she’s won national awards for her easy-to-follow vegetarian recipes.
Another giant? Archana Doshi of Archana’s Kitchen. She started with a simple aim: make daily cooking less overwhelming for busy families. Now her platform is packed with everyday recipes, meal plans, and even nutrition tips. She’s worked with brands like Philips and Tupperware, and her site draws traffic from not just India but Indian kitchens worldwide.
And don’t miss bloggers like Deeba Rajpal (Passionate About Baking), whose cake and dessert recipes have a cult following, and Shivesh Bhatia, who’s become the poster boy for simple, photogenic baking. Shivesh even has a couple of bestselling cookbooks and runs workshops for wannabe food stylists and Instagrammers.
If you want to reach the level of India’s famous food bloggers, here are a few hacks you’ll see them using:
- Clear, step-by-step photos—some even add short reels or GIFs so you don’t get lost.
- They reply to reader questions fast, making folks feel like they’re cooking with a friend.
- They connect family stories or regional food memories to recipes, keeping the content warm and relatable.
- Monetizing smartly—they sell eBooks, offer branded kitchen products, or even host online courses.
Most importantly, top food influencers keep things simple and authentic. That’s what keeps people coming back. And don’t forget, famous bloggers India aren’t just seen—they get tasted, literally.
Fashion and Beauty Trailblazers
If you want to see how Indian style and beauty trends are set, just look at these bloggers. They aren't just posting selfies—they're working with top brands, launching their own products, and showing how everyday people can level up their look. A few names seriously stand out.
Masoom Minawala usually grabs headlines as one of the first Indian fashion bloggers to walk red carpets at Cannes. Her blog and Instagram blow up with tips on mixing Indian and Western outfits, and she often posts relatable stories that draw both teens and pros. Her content is in English and Hindi, so people from different backgrounds follow her updates.
Then there’s Komal Pandey. She’s made a name reinventing basic streetwear and even old sarees—her "Saree Not Sorry" videos racked up millions of views. Komal is big on showing how to restyle what’s already in your closet, making it practical for young people on a budget. This makes her one of the go-to creators on Reels and YouTube for style inspiration.
If you're curious about makeup, Shreya Jain is impossible to miss. Her YouTube tutorials on affordable products (like her famous under-500 rupees series) help people get that celebrity look without spending too much. She’s known for honest reviews and easy hacks, which has helped her rack up more than 800K subscribers so far.
Here’s why these famous bloggers India matter if you’re considering hopping into the fashion or beauty niche:
- They keep their advice real and relatable, not just luxury-focused.
- Most have clear step-by-step guides, not just pretty pics.
- They’re always transparent about brand collaborations and their favorite products.
- Many share mental health tips around body image, showing followers they care about more than just looks.
If you're planning to start your own style or beauty blog, study how these creators interact with their audience. Their success isn’t just luck—they work hard, respond to comments, and post honest, helpful content. Honestly, these trailblazers show you don't need to be a model or makeup artist to make it big. You just need real advice, a unique voice, and consistency.
Tips for Aspiring Indian Bloggers
If you’re dreaming of standing next to the famous bloggers India follows today, it’s not about luck—it’s about strategy, persistence, and knowing the local scene. Here’s what really works right now if you want to break out in the Indian blogging world:
- Pick a niche that clicks: The most successful Indian blogs stick to a theme—be it food, tech, travel, or fashion. This helps you build a loyal audience who knows what to expect.
- Write like you talk: Use simple, clear language. Most big bloggers in India write the way people actually speak. Forget about sounding ultra-professional—focus on making things instantly relatable.
- Consistency wins: Whether it’s one post a week or twice a month, real growth only happens when your audience knows you’ll keep showing up. Top Indian bloggers usually started small but posted regularly.
- Visual appeal matters: Indian readers love flipping through crisp photos, infographics, and step-by-step visuals. Use phone cameras, free tools, and Canva templates to keep things looking sharp.
- Engage like you mean it: Reply to comments, ask readers for their opinions, and show up in your own DMs. Interaction turns casual readers into die-hard fans.
- Stay smart about SEO: Basic SEO makes a huge difference. Use keywords that people really Google, like ‘best street food in Delhi’ or ‘budget travel hacks India’—not vague stuff.
Check out this quick table with real data pulled from case studies of three Indian bloggers who blew up in the last 4 years:
Blogger | Niche | Monthly Website Visitors (2025) | Years to First 50K Followers | Main Growth Channel |
---|---|---|---|---|
Amit Agarwal | Tech & How-To | 2 million+ | 4 | SEO, Email List |
Shivya Nath | Travel | 450,000+ | 3 | Instagram, Blogging |
Aashna Shroff | Fashion & Lifestyle | 750,000+ | 2.5 | Instagram, YouTube |
Some practical tips they swear by:
- Start simple—don’t overthink blogging platforms. A basic WordPress or Blogger site works just fine at first.
- Don’t try to sound like someone else. Your own voice is your best asset.
- Learn from analytics. Even free Google Analytics will show you what readers love and what flops.
- Network with other bloggers. A shoutout or guest post swaps can do wonders, especially in India where word-of-mouth is everything.
- Keep improving—learn basic design, photography, and video editing online. The bar keeps rising, so staying relevant is a must.
Stop waiting for ‘the right time’—the Indian blogging space is bigger than ever, and the next breakout could literally be you.