How Much Does a Landing Page Cost in India? WordPress Themes and Real Prices 2025
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Want a landing page in India that actually converts? You’re not alone. Thousands of small business owners, freelancers, and startups ask the same question: how much does a landing page cost in India? The answer isn’t simple. You could pay ₹5,000 or ₹50,000-and both could be right, depending on what you actually need.
What You’re Really Paying For
A landing page isn’t just a webpage. It’s a sales tool. It’s designed to get one action: an email signup, a phone call, a product purchase. That’s why the price jumps so much. You’re not paying for HTML. You’re paying for strategy, design, and testing.
Let’s break it down. If you use a free WordPress theme like Astra or GeneratePress, you can build a basic landing page in under an hour. But free themes don’t come with conversion-optimized layouts, mobile-speed tuning, or trust signals like testimonials and security badges. That’s where the real cost begins.
DIY Landing Pages: ₹0 to ₹15,000
If you’re comfortable with WordPress, you can build a landing page yourself for next to nothing. Here’s what that looks like:
- WordPress theme (free): ₹0
- Page builder plugin (Elementor Pro or Brizy): ₹3,500-₹8,000/year
- Domain name (.in or .com): ₹700-₹1,200/year
- Basic hosting (Hostinger or Bluehost India): ₹1,500-₹3,000/year
- Stock images or icons (Unsplash or Flaticon): ₹0-₹1,000
Total: ₹5,000-₹15,000 for the first year. You’ll need to spend time learning how to use the tools. If you’ve never touched WordPress before, expect to lose 10-20 hours just figuring out how to change a button color or fix a mobile layout.
Many people think this is cheap. But if your landing page doesn’t convert, that time and money is wasted. A study by Unbounce found that poorly designed landing pages have a 2%-3% conversion rate. A well-designed one hits 10%-15%. That’s 5x more leads for the same traffic.
Freelancers: ₹15,000 to ₹40,000
Most Indian businesses skip DIY and hire a freelancer from Upwork, Fiverr, or local Facebook groups. This is the sweet spot for startups and solopreneurs.
A freelancer in Delhi, Bangalore, or Pune will charge ₹20,000-₹35,000 for a custom landing page. What do you get?
- Custom design (not a template)
- Mobile-optimized layout
- Fast loading speed (under 2 seconds)
- Lead capture form with email integration (Mailchimp, Zapier)
- One round of revisions
- Basic SEO tags (title, meta, image alt text)
Some freelancers throw in Google Analytics setup or a simple A/B test for the headline. That’s a bonus. But don’t expect copywriting, heatmap analysis, or follow-up optimizations. Those cost extra.
One client I worked with (a fitness coach in Jaipur) hired a freelancer for ₹28,000. His landing page went from 1.2% to 8.7% conversion in three weeks. He made back his investment in 11 days.
Agencies: ₹40,000 to ₹1,00,000+
If you’re a brand, SaaS startup, or e-commerce store with real revenue goals, you’ll likely go with an agency. Agencies in Mumbai, Hyderabad, or Gurgaon charge ₹60,000-₹90,000 for a full landing page campaign.
What’s included?
- Discovery call and buyer persona mapping
- Competitor landing page audit
- Custom copywriting (not AI-generated)
- High-converting design with psychology-based elements
- Speed optimization (GTmetrix score above 90)
- Lead form with CRM integration (HubSpot, Zoho)
- Google Tag Manager setup
- Two rounds of revisions
- One month of performance tracking and tweaks
Top agencies like WebEngage, VWO, or local firms like PixelCrayons or Thinkitive include A/B testing tools and heatmaps (Hotjar, Crazy Egg). That’s where the real value kicks in. They don’t just build a page-they optimize it for results.
One SaaS company in Bengaluru spent ₹85,000 on an agency-built landing page. Their sign-ups jumped from 42 to 198 per month. That’s a 370% increase. Their cost per lead dropped from ₹1,200 to ₹320.
What’s Missing From Most Landing Pages in India
Here’s the truth: 70% of landing pages in India fail because of one thing-poor trust signals.
People don’t buy from anonymous forms. They buy from proof. That means:
- Client logos (even if you have just 3)
- Video testimonials (not text quotes)
- Real phone numbers (not just contact forms)
- SSL certificate and security badges
- Clear refund or guarantee text
Most freelancers skip these because they’re “not part of the design.” But they’re the difference between a page that sits there and one that sells.
WordPress Themes That Actually Work for Landing Pages
You don’t need a fancy theme. But you do need one built for conversion. Here are the top 3 used by Indian agencies in 2025:
- Astra Pro - Lightweight, integrates with Elementor, 50+ landing page templates. Used by 80% of freelancers.
- GeneratePress - Super fast, great for mobile, ideal for local businesses.
- Brizy - Drag-and-drop builder built for landing pages. No coding needed.
Avoid themes like Divi or Avada. They’re bloated, slow, and overcomplicated. Speed kills conversions. A page that loads in 3.5 seconds loses 40% of visitors compared to one that loads in 1.8 seconds (Google data).
Hidden Costs You Can’t Ignore
Many people think the price they’re quoted is the final price. It’s not.
- Copywriting: ₹5,000-₹15,000 extra if you need it done professionally
- Video intro: ₹10,000-₹25,000 for a 30-second testimonial video
- Google Ads integration: ₹8,000-₹15,000 to connect your page to ad campaigns
- Monthly maintenance: ₹2,000-₹5,000 for updates, backups, and security
Don’t get trapped by the “low upfront cost.” A ₹10,000 landing page that needs ₹20,000 in fixes six months later costs more than a ₹50,000 one that just works.
How to Avoid Getting Scammed
India has hundreds of “landing page experts.” Most are just template hackers. Here’s how to spot the real ones:
- Ask for 3 live landing pages they’ve built. Not screenshots. Real URLs.
- Check their Google PageSpeed Insights score. Anything under 70 is a red flag.
- Ask: “Can you show me how you’ll track conversions?” If they say “I’ll put Google Analytics,” walk away.
- Never pay 100% upfront. Pay 30% to start, 50% on draft, 20% on delivery.
- Get a written scope. No “we’ll do everything” vague promises.
One entrepreneur paid ₹18,000 to a freelancer who used a free template and called it “custom.” The page had the same form as 12 other sites. He lost ₹18,000 and 3 months of traffic.
What’s the Best Value?
If you’re a solo founder with a small budget: go with a freelancer. ₹25,000 gets you a page that converts better than 90% of Indian landing pages.
If you’re scaling and need predictable results: hire an agency. ₹70,000 is an investment, not a cost. You’ll get data, optimization, and a page that grows with you.
If you’re just testing an idea: build it yourself. Use Astra + Elementor. Spend ₹5,000. Test it for 30 days. If it works, upgrade.
The cheapest landing page isn’t the one with the lowest price. It’s the one that brings you your first 10 paying customers without wasting your time or money.
Final Tip: Don’t Build One Page. Build a System.
A landing page isn’t a one-time project. It’s part of a funnel. Your next step should be:
- Run a ₹500 Google Ads test to drive traffic to your page.
- Track how many people click your CTA.
- Change the headline. Test a new image. Add a video.
- Repeat every 2 weeks.
That’s how you turn a ₹20,000 landing page into a ₹5,00,000 sales machine.
What’s the cheapest way to get a landing page in India?
The cheapest way is to use a free WordPress theme like Astra or GeneratePress with Elementor (free version). You’ll need to pay for hosting (₹1,500/year) and a domain (₹800/year). Total cost: under ₹3,000. But you’ll need to spend time learning how to use it. If you’re not tech-savvy, this can cost more in lost time than hiring a freelancer.
Can I use a WordPress theme for a high-converting landing page?
Yes-but only if you use the right ones. Astra Pro, GeneratePress, and Brizy are designed for conversions. Avoid bloated themes like Divi or Avada. Speed matters more than flashy animations. A fast page with a clear headline beats a slow, beautiful page every time.
Do I need a custom design for my landing page?
Not always. Many top-performing landing pages use templates with minor customizations-like changing colors, fonts, and adding real client logos. What matters is clarity, trust, and a strong call-to-action. A custom design only adds value if it’s based on user testing, not just aesthetics.
How long does it take to build a landing page in India?
A freelancer can build a basic landing page in 3-5 days. Agencies take 1-2 weeks because they include research, copywriting, and testing. If you’re doing it yourself, expect 10-20 hours spread over a week or two. Rushing leads to mistakes-like broken forms or slow load times.
Is it worth paying more for an agency?
If you’re serious about growth, yes. Agencies don’t just build pages-they optimize them. They use heatmaps, A/B tests, and analytics to find what works. A ₹70,000 landing page that brings you 200 leads/month is better than a ₹15,000 page that brings 20. The ROI is clear.
What’s the biggest mistake people make with landing pages in India?
They focus on looks instead of results. A beautiful page with no clear CTA, no trust signals, and no mobile optimization won’t convert. The most effective landing pages are simple, fast, and make the next step obvious. Less design. More psychology.