Blog Content Writer: What Do You Call Someone Who Writes For Blogs?

You’ve probably seen the terms “blogger” and “blog content writer” thrown around online. Is there a difference? Which one’s actually correct when you’re talking about someone who writes articles for a blog?

Here’s the deal: both can be right, but they aren’t always the same thing. A blogger usually writes for their own site, adds their own voice, and often handles everything from the writing to the marketing. A blog content writer, on the other hand, is usually paid to write articles for someone else’s blog, sticks to the client’s style, and follows specific guidelines.

Knowing the right term matters, especially if you’re hiring or looking for a job. If you want someone focused on storytelling and personal branding, “blogger” fits. If you need clear, useful posts targeted for SEO and conversions, you probably want a blog content writer or content writer.

• The Main Titles for Blog Writers
• Blogger vs Content Writer: Do They Differ?
• Why Job Titles Matter
• Essential Skills for a Blog Content Writer
• How Blog Writers Influence Reader Experience

The Main Titles for Blog Writers

If you’ve ever tried to figure out what to call someone who writes blogs, things can get confusing fast. There’s not just one job title—there are actually a few, depending on what exactly the person does. The most common label you’ll see (and probably the one in most job listings) is blog content writer. This title pops up because it’s super direct and tells you exactly what the person does—writes content for a blog.

But blog writers can also be called:

• Blogger: Usually runs their own blog. They write, edit, promote, and publish under their own name or brand.
• Content Writer: A broader role. May write for many places—not just blogs, but websites, social media, newsletters, or ads.
• Copywriter: Focuses more on persuasive writing. If a blog post is trying to sell something or nudge you to take action, it might have a copywriter’s touch.
• Ghostwriter: Writes blog posts for someone else, but the credit goes to the client or blog owner, not to the writer.
• Contributor: Writes articles now and then for someone else’s blog or website, but doesn’t handle the blog day-to-day.

If you look at actual job postings, the most requested titles in the last year on major sites like LinkedIn and Indeed break down like this:

If you’re hiring or looking for a gig, knowing these titles helps you find what fits. It also lets you describe what you do in a way people understand. You won’t get weird looks if you use blog content writer—it’s popular, and clear as day in the industry right now.

Blogger vs Content Writer: Do They Differ?

If you think a blogger and a content writer do exactly the same thing, you’re not alone—but there’s more nuance to it than most people realize. While both spend their days tapping away at keyboards, how they work (and who they write for) makes a real difference.

A blogger usually writes for their own site. Their posts often reflect personal experiences, opinions, or expertise. Think about your favorite tech or lifestyle blogs—these writers build their reputation on personality and trust. They handle much more than just writing, too; things like taking their own photos, editing, and promoting each post on social media are all part of the gig. Many times, the brand blog content writer is used for those who focus on websites that aren’t their own.

Now, content writers are a different breed. Most are hired or freelance pros who write blog posts for businesses, brands, agencies, or even magazines. They work with instructions or “briefs,” follow a set tone, and use keywords to help those posts rank higher on Google. Their job is less about personality and more about delivering clear, useful info that matches what the audience came looking for.

• Blogger: Usually owns the blog, adds a personal touch, manages the blog, and connects with readers directly.
• Content Writer: Gets hired to write posts, tailors writing to client needs and often works behind the scenes with little public recognition.

In bigger companies, these are two entirely different job titles. Some brands have an in-house team of blog content writers while paying outside bloggers to guest post for a dose of authenticity. So when someone calls themselves a blogger versus a content writer, it’s not just a label–it hints at their workflow and what kind of value they bring to a blog.

Why Job Titles Matter

Job titles in the world of blogs aren’t just for show—they actually shape how people see your work, how much you get paid, and how easy it is to connect with the right clients or employers. If you list yourself as a blog content writer, recruiters on LinkedIn are way more likely to find you for writing gigs than if you just put “blogger.”

There’s a big difference between job titles and what they mean in the real world. Here’s why it matters:

• Clarity for Hiring: Businesses need writers for all sorts of things—SEO articles, product reviews, how-to guides, brand stories. Using the right job title means companies can quickly figure out if you fit what they’re after.
• Pay Rates: Platforms like Glassdoor and Indeed show that companies pay more for specialized titles. For example, according to a 2024 survey, the average salary for a “content writer” is 18% higher than a “blogger.”
• Matching Skills: If you want to get hired for a technical topic, saying you’re a “blog content writer” signals you can research, follow briefs, and stick to company style guidelines—not just write whatever comes to mind.
• SEO and Search: Many businesses search for specific keywords like “blog content writer” or “SEO writer” when they post jobs. Having the right title on your profile or resume pulls you up in those searches.

Here’s a quick rundown of job title trends for blog writing roles:

*Based on SEMrush keyword tools, May 2024

The bottom line is simple: pick the title that matches what you actually do and want to be known for. It helps you get seen by the right people and opens up the best opportunities.

Essential Skills for a Blog Content Writer

Anyone can type out words, but writing a blog post that actually gets read, shared, and ranked takes real skills. There’s more to it than knowing grammar and spelling (though, yeah, you need those basics too). Here’s what makes a blog content writer stand out.

• Blog content writer needs to understand SEO. You don't have to be a search engine wizard, but you should know how to use keywords naturally, write good meta descriptions, and pick headlines that grab attention. Did you know, according to Ahrefs, 90.63% of content gets no traffic from Google? You want to be in that other 9.37%.
• Research is non-negotiable. You need to dig for facts, find reliable sources, and spot trends that matter to your readers. People can spot fluff from a mile away.
• Your writing has to be clear and easy to follow. No one wants to slog through long, complicated sentences. Keep things simple—readers usually stay for 37 seconds or less, according to a 2024 Chartbeat study.
• Being adaptable helps a lot. Today you might write something casual for a food blog, and tomorrow, a more serious post for a tech site. Voice and tone matter.
• Time management isn’t just for office workers. Blog writers juggle deadlines, edits, and sometimes last-minute changes.

Here’s a clear breakdown of what top blog writers focus on:

If you’re working on these skills, you’ll have a much better shot at getting steady work—and making content that people actually want to read.

How Blog Writers Influence Reader Experience

If you think a blog writer just slaps words together and calls it a day, think again. These writers have a bigger impact on your time online than you might realize. Kind of like directors behind a movie, they decide what you see, how much you enjoy it, and even if you come back for more.

The layout, tone, and structure of a post aren’t just random. A skilled blog content writer studies what hooks readers from the first line and keeps them scrolling. Take headlines for example: BuzzSumo found that list posts (“10 Ways to...”) get up to 2x more shares than regular headlines because they set expectations clearly.

Besides catchy headlines, real influence happens in these areas:

• Scannability: Good writers break up text, use bullet points, or sprinkle in subheadings so you’re not staring at a wall of words.
• Clarity: They avoid jargon unless the audience knows it. This means you get the info you need fast, without feeling lost.
• Engagement: Through questions, relatable stories, or calls to comment, blog writers make you want to join in instead of zoning out.
• Trust: Accurate facts, properly cited sources, and honest takes all build trust. A 2024 Trustpilot survey found that blogs with sources listed had 40% more reader trust than ones without.

To show how these factors add up, check out this data comparing a well-written blog post to a poorly structured one:

So if a post keeps you reading, makes things easy to understand, or actually gets you thinking, you can bet there’s a thoughtful blog writer behind it. Their choices literally shape how useful, fun, or annoying your reading experience turns out. Next time you breeze through a blog, it’s not by accident—it’s by design.