Peter England is a well-known clothing brand in India, known for its stylish and affordable formal and casual wear for men. The brand was founded in 1889 in Londonderry, Ireland, by the British company Coats. Over the years, the brand has evolved and is now owned by Aditya Birla Fashion and Retail Limited (ABFRL), a part of the Aditya Birla Group, one of India’s largest conglomerates.
ABFRL was formed in May 2015, after the consolidation of the branded apparel businesses of Aditya Birla Group. It is a significant player in the Indian fashion industry and owns several popular brands such as Allen Solly, Louis Philippe, Van Heusen, and Pantaloons, in addition to Peter England. The company’s portfolio spans across categories, including formal wear, casual wear, ethnic wear, and sportswear, catering to a wide range of customers.
Peter England was acquired by ABFRL in 2000 when the company bought Madura Garments, which was then the largest branded apparel company in India. The acquisition of Madura Garments was a significant milestone for ABFRL, and it gave the company a foothold in the Indian fashion industry. Madura Garments owned several popular brands, including Louis Philippe, Van Heusen, Allen Solly, and Peter England, which helped ABFRL become one of the leading players in the Indian apparel market.
Under ABFRL’s ownership, Peter England has continued to grow and expand its reach across India. The brand has over 700 exclusive stores, over 2,000 multi-brand outlets, and is available online on various e-commerce platforms. The company also exports its products to several countries, including the Middle East, Africa, and Southeast Asia.
ABFRL has invested heavily in Peter England, focusing on expanding the brand’s product portfolio and improving its distribution network. The company has introduced several new categories, including sportswear, innerwear, and accessories, to cater to a broader customer base. It has also invested in modernizing the brand’s supply chain, improving the quality of its products, and enhancing its marketing and branding efforts.
Peter England’s success under ABFRL’s ownership can be attributed to its focus on providing affordable, high-quality clothing to its customers. The brand has a strong presence in tier-2 and tier-3 cities, which has helped it reach a wider audience. Additionally, its partnership with the Indian cricket team and other sports associations has helped it build a strong brand image and increase its visibility among customers.
Final Conclusion on Who is the Owner of Peter England
In conclusion, Aditya Birla Fashion and Retail Limited, a part of the Aditya Birla Group, is the owner of Peter England, a leading clothing brand in India. The company acquired Peter England in 2000 as a part of its acquisition of Madura Garments and has since invested heavily in expanding the brand’s reach and product portfolio. Under ABFRL’s ownership, Peter England has continued to grow and has become one of the most popular clothing brands in India, known for its stylish and affordable clothing for men.
