Rare Beauty vs Fenty Beauty: Which is Better?

Rare Beauty vs Fenty Beauty: Which is Better?

Rare Beauty vs. Fenty Beauty: A Comparative Analysis

In recent years, the beauty industry has witnessed a surge in brands catering to a diverse range of skin tones and promoting inclusivity.

Two prominent players in this space are Rare Beauty and Fenty Beauty.

Rare Beauty, founded by Selena Gomez, and Fenty Beauty, created by Rihanna, have both made significant waves with their respective product lines.

To determine which brand is better, it is essential to examine various aspects such as product quality, inclusivity, brand ethos, and social impact.

Product Quality

When it comes to product quality, both Rare Beauty and Fenty Beauty offer high-performing cosmetics.

Rare Beauty prides itself on creating products that are lightweight, long-lasting, and easy to blend.

Their liquid foundations and concealers provide buildable coverage while maintaining a natural finish.

Their blushes and lip products are also highly regarded for their smooth application and vibrant pigmentation.

On the other hand, Fenty Beauty gained immense popularity with its Pro Filt’r Soft Matte Longwear Foundation, which offers a wide range of shades to suit different skin tones.

Fenty Beauty’s foundation formula is praised for its matte finish and long-lasting wear.

Additionally, Fenty Beauty’s highlighters and lip products are renowned for their intense pigmentation and unique formulations.

Overall, both brands excel in product quality, but personal preferences regarding finish and formula may influence the choice between the two.


Inclusivity has been a driving force behind the success of both Rare Beauty and Fenty Beauty. Rare Beauty has positioned itself as a brand that celebrates diversity and embraces imperfections.

They offer a comprehensive range of foundation shades that cater to various skin tones, including those traditionally underserved by the beauty industry.

Their commitment to inclusivity is further exemplified by their choice to feature models of different ethnicities, ages, and gender identities in their campaigns.

Fenty Beauty, on the other hand, revolutionized the industry by launching with an extensive shade range of foundation, including options for deeper skin tones that were historically neglected by other brands.

This groundbreaking move sparked a movement towards more inclusive beauty standards and prompted other companies to follow suit.

Fenty Beauty continues to champion diversity and has expanded its range to include products suitable for people of all skin types and colors.

In terms of inclusivity, Fenty Beauty’s impact has been significant and far-reaching.

Brand Ethos

Rare Beauty and Fenty Beauty both have distinct brand ethos that resonate with consumers. Rare Beauty’s mission is centered around promoting self-acceptance and mental health.

Selena Gomez, the founder, has been open about her own struggles with mental health, and the brand aims to create a safe space for individuals to express themselves authentically.

Rare Beauty donates a portion of its profits to the Rare Impact Fund, which provides resources for mental health services.

Fenty Beauty, on the other hand, embodies empowerment and self-expression. Rihanna, the founder, has emphasized the importance of creating products that cater to a wide range of skin tones and celebrating individuality.

The brand encourages consumers to embrace their uniqueness and provides them with the tools to do so. Fenty Beauty’s ethos of inclusivity and empowerment has resonated with consumers globally.

Social Impact

Both Rare Beauty and Fenty Beauty have made significant contributions to social causes.

Rare Beauty’s Rare Impact Fund focuses on providing access to mental health services and aims to raise $100 million over the next decade.

The brand actively engages with its community by organizing campaigns and initiatives to reduce the stigma surrounding mental health.

Fenty Beauty is known for its social impact as well. In addition to its commitment to inclusivity, the brand has contributed to various charitable causes.

For instance, Fenty Beauty launched the Clara Lionel Foundation, named after Rihanna’s grandparents, which supports education,healthcare, and emergency response initiatives worldwide.

The foundation’s focus on education and health aligns with Fenty Beauty’s commitment to making a positive difference in communities.

Additionally, Fenty Beauty’s emphasis on sustainable packaging and reducing environmental impact is worth mentioning.

The brand has made efforts to reduce plastic waste by using recyclable materials and implementing refillable options for some of their products.

This eco-conscious approach reflects their dedication to responsible beauty practices.

Final Conclusion on Rare Beauty vs Fenty Beauty: Which is Better?

In conclusion, determining which brand, Rare Beauty or Fenty Beauty, is better is subjective and depends on individual preferences. Both brands offer high-quality products, prioritize inclusivity, and have strong brand ethos with a focus on social impact.

Rare Beauty’s emphasis on mental health and self-acceptance resonates with those seeking a brand that supports holistic well-being. Fenty Beauty’s groundbreaking shade range, emphasis on empowerment and self-expression, and philanthropic efforts have made it a trailblazer in the industry.

Ultimately, consumers may choose one brand over the other based on factors such as personal preferences for product formulations and finishes, shade ranges that best suit their skin tone, or alignment with a particular brand ethos.

Regardless of the choice, it’s heartening to see brands like Rare Beauty and Fenty Beauty leading the charge in creating a more inclusive, socially conscious beauty industry.