kitkat vs snickers: Which is Better?

Chocolate bars have been a staple in the world of confectionery for generations.

They come in various forms and flavors, offering a delightful treat for those with a sweet tooth.

Two iconic chocolate bars, KitKat and Snickers, have captured the hearts of millions around the world.

In this battle of the sweets, we’ll explore the characteristics, taste, ingredients, and cultural significance of each to determine which one is better.

History and Origin:

The KitKat bar, produced by Nestlé, was initially introduced in the United Kingdom in 1935.

It was originally created as a four-finger bar, which has become its signature shape.

Over the years, KitKat has evolved into various flavors and sizes, making it a beloved classic.

Snickers, on the other hand, has a more diverse history. It was first introduced by Mars, Incorporated in 1930 and was named after the Mars family’s favorite horse.

Snickers is known for its rich combination of nougat, caramel, peanuts, and milk chocolate, which has remained consistent for decades.

Taste and Texture:

One of the most critical factors in determining which chocolate bar is better is taste.

KitKat boasts a unique, crisp wafer center that is covered in a smooth layer of milk chocolate.

The satisfying snap of a KitKat is what sets it apart from many other chocolate bars.

The balance of the sweet milk chocolate and the light, crispy wafer creates a delightful sensation in your mouth.

In contrast, Snickers offers a more complex flavor profile. Its combination of chewy caramel, nougat, and roasted peanuts, all enveloped in milk chocolate, creates a mix of sweet and savory elements.

The chewiness of the caramel and the crunch of the peanuts provide a textural contrast that many people find appealing.

The taste preference between KitKat and Snickers is subjective. If you crave a simple yet satisfying treat, the classic KitKat is likely to be your choice.

But if you enjoy a more intricate blend of flavors and textures, Snickers might be your go-to chocolate bar.


Understanding the ingredients in these chocolate bars can be a crucial factor in making a decision, especially for those with dietary restrictions or concerns. Here’s a breakdown of the main ingredients in each:

KitKat Ingredients:

  • Sugar
  • Wheat flour
  • Cocoa butter
  • Nonfat milk
  • Chocolate
  • Palm kernel oil
  • Lactose
  • Milk fat
  • Lecithin (an emulsifier)
  • PGPR (another emulsifier)
  • Vanillin (an artificial flavor)

KitKat is primarily composed of sugar, wheat, and milk-based ingredients. While it contains cocoa mass, it is lower in cocoa solids compared to other chocolate bars

The presence of wheat in the wafer means that KitKat is not gluten-free, making it unsuitable for those with gluten intolerance or celiac disease.

Snickers Ingredients:

  • Milk chocolate (sugar, cocoa butter, chocolate, skim milk, lactose, milkfat, soy lecithin)
  • Peanuts
  • Corn syrup
  • Sugar
  • Palm oil
  • Skim milk
  • Lactose
  • Salt
  • Egg whites
  • Artificial flavor

Snickers, like KitKat, contains milk-based ingredients, but it also includes peanuts, making it a nutty delight.

The presence of peanuts and egg whites in the nougat gives it a unique texture and flavor. Snickers does not contain wheat, so it is a better choice for those with gluten sensitivities.

In terms of nutritional content, both KitKat and Snickers are calorie-dense treats high in sugar and fat. If you’re looking for a healthier option, it’s advisable to consume these chocolate bars in moderation.

Cultural Significance:

Both KitKat and Snickers have played significant roles in popular culture and marketing. KitKat is famous for its “Have a Break, Have a KitKat” slogan, which has become a catchphrase encouraging people to take a break and enjoy a KitKat.

The four-finger shape of the bar also makes it easy to snap and share, reinforcing its association with breaks and relaxation.

KitKat is known for producing various limited edition and regional flavors, further embedding it in different cultures.

Snickers has its own memorable marketing campaigns, often centered around the idea that “You’re not you when you’re hungry.”

The brand has featured numerous celebrities in its commercials, emphasizing that Snickers can satisfy your hunger and get you back to being your best self.

This campaign has become an iconic part of Snickers’ identity.

While both KitKat and Snickers have established cultural significance, their messaging and associations are different.

KitKat encourages relaxation and taking a break, while Snickers focuses on satisfying hunger. Your cultural background and personal values may influence which message resonates more with you.

Varieties and Innovation:

Both KitKat and Snickers have expanded their product lines to cater to diverse tastes and preferences.

KitKat Varieties:

  • Classic Milk Chocolate
  • Dark Chocolate
  • White Chocolate
  • Flavors inspired by regional cuisines (e.g., Green Tea Matcha in Japan)
  • Limited edition seasonal flavors

KitKat is renowned for its creative approach to flavor innovation. Depending on where you are in the world, you might encounter unique and exotic KitKat flavors that reflect the local culture and cuisine. These limited edition releases are a testament to KitKat’s adaptability and willingness to experiment with new tastes.

Snickers Varieties:

  • Classic Snickers
  • Snickers Almond
  • Snickers Peanut Butter
  • Snickers Crisper
  • Limited edition varieties

Snickers, too, has introduced variations on its classic bar, such as the Snickers Almond and Snickers Peanut Butter. These additions cater to those who appreciate different textures and flavors within the Snickers family.

Final Conclusion on kitkat vs snickers: Which is Better?

In the battle of KitKat vs. Snickers, the winner ultimately depends on your personal preferences. KitKat offers a simple and timeless combination of smooth milk chocolate and crispy wafer, perfect for a quick snack or a moment of relaxation.

On the other hand, Snickers delivers a more complex taste with its blend of caramel, nougat, peanuts, and milk chocolate, making it a satisfying choice for those who enjoy a mixture of sweet and savory flavors.

If you appreciate variety and flavor experimentation, KitKat’s regional and limited edition releases might make it the more exciting choice for you.

Meanwhile, Snickers remains a steadfast classic with a history of memorable marketing campaigns and a rich combination of ingredients.

So, which is better, KitKat or Snickers? The answer is that there is no definitive winner. It all comes down to your personal taste, cultural associations, and whether you prefer a simple, crispy treat or a more complex, nutty delight.

Fortunately, you don’t have to choose just one – you can enjoy both and savor the unique characteristics and flavors that each of these iconic chocolate bars has to offer.