kitkat vs kvikk lunsj: Which is better?

Chocolate bars have been a beloved treat for people around the world for decades. From the smooth, creamy texture to the delightful combination of chocolate and wafer, these sweet delights have a special place in our hearts.

Two iconic chocolate bars that have captured the hearts of many are KitKat and Kvikk Lunsj. While both these confectioneries share similarities, they also have their unique characteristics that set them apart.

In this comparative analysis, we will delve into the world of KitKat and Kvikk Lunsj to explore what makes each of them special, ultimately attempting to answer the question of which is better.

History and Origins

To truly appreciate the essence of KitKat and Kvikk Lunsj, we must first understand their historical backgrounds.

KitKat, manufactured by Nestlé, was first introduced in 1935 in the United Kingdom. The four-fingered wafer bar quickly gained popularity and has since become one of the most recognized and consumed chocolate bars globally.

On the other hand, Kvikk Lunsj has its roots in Norway. It was launched by the Norwegian company Freia in 1937, just two years after KitKat’s debut.

The name Kvikk Lunsj translates to “quick lunch” in English, indicating its suitability as a snack for a short break.

Packaging and Appearance

One of the distinguishing features of KitKat is its iconic rectangular shape, which is composed of four separate, easily breakable fingers.

The chocolate coating is a light brown color, with the crispy wafer layers exposed at the break points.

The KitKat logo is prominently displayed on the wrapper, and the packaging design has undergone various updates over the years, maintaining a modern and recognizable look.

Kvikk Lunsj, in contrast, sports a similar four-fingered design with milk chocolate coating and wafer layers.

However, its packaging is distinct. The red and yellow wrapper with the Kvikk Lunsj logo and name in bold letters gives it a rustic and classic appearance.

This classic design has remained virtually unchanged since its inception, adding to the bar’s nostalgia and appeal.

Taste and Texture

The taste and texture of a chocolate bar are perhaps the most critical factors in determining its overall quality.

KitKat is known for its perfect balance of sweet, creamy milk chocolate and the crunchiness of the wafer layers.

Each bite delivers a satisfying contrast between the smoothness of the chocolate and the light crispness of the wafer. The layers are tightly integrated, creating a harmonious texture that many find irresistibly enjoyable.

Kvikk Lunsj offers a similar experience, albeit with its own distinctive flavor. The milk chocolate coating is sweet and creamy, and the wafer layers maintain a satisfying crunch.

Some enthusiasts claim that Kvikk Lunsj has a slightly richer and more intense chocolate taste compared to KitKat. The difference may be subtle, but it’s significant enough to influence preferences.

Cultural Significance

KitKat has become a global brand with an enduring cultural significance. Its “Have a Break, Have a KitKat” slogan has been imprinted in the minds of consumers worldwide.

The brand is also known for its numerous limited-edition and regional variations, often tailored to the tastes and preferences of different markets.

This adaptability and wide reach have solidified KitKat’s place as a cultural icon.

Conversely, Kvikk Lunsj holds a unique place in Norwegian culture. It is often associated with outdoor activities, particularly hiking and skiing, where it is considered an essential snack.

In fact, the bar’s rustic design and the fact that it fits perfectly into a hiking backpack’s pocket has turned it into a symbol of Norwegian outdoor adventures.

It’s also important to note that Kvikk Lunsj shares a striking resemblance with KitKat, which has led to debates about which came first and whether they are truly distinct.

Ingredients and Nutrition

Both KitKat and Kvikk Lunsj share similar ingredients – milk chocolate, sugar, cocoa, and wheat flour. While they may have comparable nutritional values, it’s essential to consider the specific ingredients and their sourcing.

Nestlé, the manufacturer of KitKat, has faced criticism and controversy over its sourcing of cocoa and the environmental and ethical concerns related to this.

In contrast, Freia, the maker of Kvikk Lunsj, has had a more positive reputation for its cocoa sourcing practices.

It’s also worth noting that both bars come in various sizes and flavors, with some options being more indulgent than others.

KitKat, for example, offers dark chocolate and white chocolate variations, while Kvikk Lunsj has maintained its classic milk chocolate version.

Nutritionally, both bars provide a quick energy boost due to the combination of sugar and carbohydrates, making them popular choices for a pick-me-up.


KitKat, being a global brand, is readily available in most countries. It’s produced in numerous Nestlé facilities worldwide and can be found in various retail outlets, from convenience stores to supermarkets.

The availability of KitKat in different flavors and sizes further contributes to its widespread accessibility.

Kvikk Lunsj, however, is primarily found in Norway and a few Scandinavian countries. While it can be purchased online or in select international markets with Scandinavian imports, it remains a relatively niche product compared to KitKat.

This limited availability adds to its allure for those who want to experience a taste of Norwegian culture.

Environmental Impact

As global concern for the environment and sustainability continues to grow, it’s crucial to consider the environmental impact of the products we consume.

Nestlé, the parent company of KitKat, has faced criticism and controversy for its environmental practices in the past.

This includes concerns about plastic packaging and water usage. Nestlé has taken steps to address these issues, but they remain a topic of discussion among consumers.

On the other hand, Freia, the maker of Kvikk Lunsj, has gained a more positive reputation for its environmental efforts.

Norway, in general, has a strong focus on environmental sustainability, and Kvikk Lunsj is often seen as a more eco-friendly choice due to its association with outdoor activities and nature.

Additionally, the classic Kvikk Lunsj wrapper is made of paper, which aligns with the growing trend towards reducing plastic waste.

Price and Value

The price of KitKat and Kvikk Lunsj can vary significantly depending on your location and where you purchase them. In general, KitKat is often more affordable due to its global production and distribution network.

It’s available in various sizes, including single bars, multipacks, and larger sharing sizes, accommodating a range of budgets.

Kvikk Lunsj, due to its limited availability outside of Scandinavia, is typically more expensive for those who need to purchase it from specialty stores or online.

This exclusivity can be seen as a selling point for some, as it adds a sense of uniqueness and authenticity to the product.

Personal Preferences

Ultimately, the question of whether KitKat or Kvikk Lunsj is better comes down to personal preferences.

Both bars offer a delightful combination of chocolate and wafer, but they have their unique characteristics.

Some may prefer the classic and slightly richer taste of Kvikk Lunsj, especially in the context of Norwegian outdoor adventures.

Others may opt for the wide availability and adaptability of KitKat, with its various flavors and sizes.

Final Conclusion on kitkat vs kvikk lunsj: Which is better?

In conclusion, KitKat and Kvikk Lunsj are both iconic chocolate bars that have captivated the taste buds of consumers for decades.

KitKat, with its global recognition and adaptability, remains a beloved choice worldwide.

On the other hand, Kvikk Lunsj holds a special place in Norwegian culture and outdoor activities, and its classic design and slightly different chocolate flavor make it a cherished snack for many.

The question of which is better ultimately comes down to personal preferences, cultural significance, and the specific qualities that each individual values in a chocolate bar.

Some may favor the widespread availability and affordability of KitKat, while others may be drawn to the uniqueness and nostalgia of Kvikk Lunsj.

Ultimately, the best chocolate bar is the one that brings the most joy to your taste buds and suits your individual preferences and values.

Whether you’re craving a quick break with a KitKat or embarking on a Norwegian adventure with Kvikk Lunsj, both bars have their own distinct charm.