G2 Crowd vs Capterra: Which is Better?

G2 Crowd vs Capterra: Which is Better?

In the rapidly evolving landscape of software and technology, businesses and individuals often find themselves faced with the daunting task of selecting the right software or service to meet their specific needs.

Two prominent platforms that aim to simplify this process are G2 Crowd and Capterra.

These platforms provide user-generated reviews and ratings for a wide range of software solutions, making it easier for potential buyers to make informed decisions.

In this comparative analysis, we will delve into the similarities and differences between G2 Crowd and Capterra, exploring their key features, user experiences, and the advantages and disadvantages of each platform.


G2 Crowd and Capterra both operate in the domain of software and technology reviews, but they have distinct histories and approaches.

G2 Crowd:

  • Background: G2 Crowd was founded in 2012 and has since gained prominence as a leading platform for software and service reviews. It utilizes a unique crowd-sourced approach, where real users submit reviews and ratings of software products they have used.
  • Review System: G2 Crowd employs a rigorous review system that requires users to verify their identity and relationship with the product they are reviewing. This helps ensure the authenticity and reliability of the reviews.
  • Categories: G2 Crowd covers a broad spectrum of software categories, including CRM, marketing automation, project management, and more.
  • Additional Features: G2 Crowd offers various additional features such as G2 Grids, which rank products based on user satisfaction and market presence, and G2 Reports, which provide in-depth research and analysis on various software categories.


  • Background: Capterra has a longer history, dating back to 1999. It was acquired by Gartner in 2015 and is now part of the Gartner Digital Markets portfolio.
  • Review System: Capterra also relies on user-generated reviews but is generally perceived as having a less stringent verification process compared to G2 Crowd. This has led to some concerns about the authenticity of reviews on the platform.
  • Categories: Capterra focuses primarily on business software categories, such as accounting, human resources, and project management.
  • Additional Features: Capterra provides a directory of software solutions, along with user reviews and ratings. It also offers content resources, like blog articles and guides, to help users make informed decisions.

Comparative Analysis:

Now, let’s delve deeper into the comparative analysis of G2 Crowd and Capterra based on various aspects:

  1. Review Authenticity:
    • G2 Crowd is often perceived as having a more rigorous review verification process, which enhances the reliability of user-generated content.
    • Capterra, on the other hand, has faced criticism in the past for potentially hosting unverified or biased reviews, which may affect the trustworthiness of the platform.
  2. Categories and Focus:
    • G2 Crowd covers a wider range of software categories, making it a more versatile platform for users seeking reviews on diverse types of software and services.
    • Capterra is more narrowly focused on business software, making it particularly useful for businesses looking for solutions in specific domains.
  3. User Experience:
    • G2 Crowd provides users with rich data and insights through features like G2 Grids, which visually represent user satisfaction and market presence. This can help users quickly identify top-performing products.
    • Capterra’s user experience is simpler, with a focus on listing software solutions and displaying user reviews and ratings. It may be seen as more straightforward but lacks some of the advanced features of G2 Crowd.
  4. Content and Resources:
    • Capterra offers additional content resources like blog articles and guides, which can be valuable for users researching software options.
    • G2 Crowd, in addition to user reviews, provides in-depth reports and analyses, giving users a deeper understanding of the software landscape in various categories.
  5. Market Presence:
    • G2 Crowd and Capterra have established themselves as significant players in the software review and comparison space, with millions of users visiting their platforms regularly.
    • G2 Crowd’s acquisition of Siftery in 2018 further expanded its capabilities in software discovery and comparison.
  6. Pricing and Monetization:
    • Both platforms offer free access to user reviews and ratings, but they also have monetization models where software vendors can pay to promote their products and gain more visibility.
    • This monetization model may raise concerns about the impartiality of rankings and reviews, as vendors with larger budgets can potentially dominate the platform.

Advantages of G2 Crowd:

  • Review Authenticity: G2 Crowd’s verification process enhances the trustworthiness of reviews.
  • Diverse Categories: It covers a wide range of software categories, making it suitable for various industries and needs.
  • Rich Insights: Features like G2 Grids provide visually appealing and data-driven insights into product performance.
  • Reports and Analysis: G2 Crowd offers detailed reports and analysis, aiding in thorough research.

Disadvantages of G2 Crowd:

  • Complexity: The platform’s rich features might be overwhelming for users seeking a simpler experience.
  • Monetization: The presence of paid promotions may raise concerns about objectivity.

Advantages of Capterra:

  • Simplicity: Capterra offers a straightforward user experience, making it easy for users to find and compare software.
  • Content Resources: It provides valuable content resources for users looking for educational materials.
  • Business Focus: Capterra specializes in business software, catering to the needs of organizations.

Disadvantages of Capterra:

  • Review Verification: Capterra’s review verification process is perceived as less rigorous, potentially impacting the credibility of reviews.
  • Narrow Focus: It may not be suitable for individuals or organizations seeking software solutions outside the realm of business software.

Final Conclusion on G2 Crowd vs Capterra: Which is Better?

In conclusion, G2 Crowd and Capterra serve as valuable resources for individuals and businesses seeking software solutions.

The choice between these platforms ultimately depends on individual preferences and specific requirements.

G2 Crowd stands out for its review authenticity and diverse categories, while Capterra offers simplicity and content resources.

However, users should approach both platforms with a degree of caution, considering the potential influence of paid promotions on rankings and reviews.

Ultimately, combining information from multiple sources and conducting thorough research remains the best approach to making informed software purchasing decisions in today’s dynamic technology landscape.