Everlane vs Asket: Which is Better?

Everlane vs Asket:: Which is Better?

In the world of ethical and sustainable fashion, Everlane and Asket have emerged as two prominent brands, each with its own unique approach to creating high-quality clothing while minimizing their environmental impact.

This comparison aims to delve into the key aspects of both brands, including their philosophies, product offerings, pricing, sustainability practices, and overall customer experience, to help you determine which one might be better suited to your preferences and values.

Philosophy and Mission

Everlane: Everlane, founded in 2010 by Michael Preysman, operates under the mantra “Radical Transparency.” Their mission is to provide customers with detailed information about the cost of producing each item, including materials, labor, and transportation. They are committed to fair labor practices and minimizing waste in their supply chain.

Asket: Asket, a Swedish brand founded in 2015 by August Bard Bringéus and Jakob Dworsky, is driven by the belief that clothing should be simple, durable, and timeless. Asket’s philosophy revolves around reducing overconsumption and waste by producing garments that are made to last, allowing customers to build a minimalistic and versatile wardrobe.

Product Offerings

Everlane: Everlane offers a wide range of clothing items, including basics like t-shirts, jeans, sweaters, and shoes, as well as accessories and bags. Their products are known for their modern and minimalistic design, making them suitable for both casual and professional wear. Everlane’s collections often feature a variety of colors and styles, catering to diverse customer preferences.

Asket: Asket, on the other hand, focuses on creating a curated selection of essential wardrobe pieces. Their product lineup includes t-shirts, shirts, knitwear, and outerwear, with a strong emphasis on timeless styles. Asket’s approach is to provide fewer, better options, encouraging customers to buy less but invest in high-quality, durable items.

Price Range

Everlane: Everlane’s pricing is generally considered to be in the mid-range, offering good value for the quality and ethical practices they promote. While their prices are affordable for many, some might find them slightly higher than fast fashion alternatives.

Asket: Asket positions itself in the higher price bracket, reflective of their commitment to quality and durability. Their pricing strategy aligns with their philosophy of encouraging customers to invest in long-lasting pieces, which can be cost-effective in the long run.

Sustainability Practices

Everlane: Everlane has made significant strides in promoting sustainability within the fashion industry. They prioritize transparency in their supply chain, regularly sharing information about factory conditions, materials sourcing, and environmental initiatives. Everlane has also introduced initiatives like the “Clean Silk” collection and the “ReNew” line of products made from recycled materials. However, some critics argue that they could further improve their sustainability efforts.

Asket: Asket’s approach to sustainability is rooted in creating timeless clothing that reduces the need for frequent replacements. They use high-quality, natural materials like organic cotton and wool, and have a transparent pricing model that reflects the true cost of production. Asket’s philosophy revolves around creating garments that are designed to last for years, thereby reducing the overall environmental impact of the fashion industry.


Everlane: Everlane’s commitment to transparency is evident in their “Radical Transparency” approach, which includes disclosing the true cost breakdown of their products.

They also provide information about the factories where their clothes are made, allowing customers to make informed choices.

Asket: Asket, while not as vocal about their transparency efforts as Everlane, does provide detailed information about their materials, manufacturing processes, and suppliers on their website.

They also promote transparency in pricing, helping customers understand the value of their products.

Customer Experience and Reviews

Both Everlane and Asket have garnered a strong following of loyal customers who appreciate their unique approaches to fashion.

Customer reviews for both brands are generally positive, with praise for the quality, fit, and style of their products.

However, some individuals may have specific preferences based on their personal style and needs.

Accessibility and Sizing

Everlane: Everlane offers a wider range of sizes compared to Asket, catering to a broader customer base.

They also have a significant online presence, making their products accessible to customers in various regions. Their inclusive sizing and global reach contribute to their popularity.

Asket: Asket’s sizing options are more limited, primarily offering standard sizes for men and women.

Additionally, their availability may be more limited in certain regions, primarily Europe and the United States. This could pose challenges for customers looking for a specific size or style.

Final Conclusion on Everlane vs Asket: Which is Better?

In the Everlane vs. Asket comparison, the “better” option largely depends on your personal values, style preferences, and priorities when it comes to sustainable fashion.

Choose Everlane if:

  1. You appreciate radical transparency and want detailed information about the production process.
  2. You prefer a wide variety of styles and sizes.
  3. You are looking for mid-range pricing with ethical and sustainable practices.

Choose Asket if:

  1. You prioritize timeless, high-quality wardrobe staples.
  2. You are willing to invest in long-lasting pieces that may be higher priced.
  3. You believe in a minimalist wardrobe and reducing overconsumption.

Ultimately, both Everlane and Asket have their merits, and the “better” choice comes down to which brand aligns more closely with your values and fashion preferences. Whichever you choose, supporting sustainable fashion is a step towards a more responsible and ethical clothing industry.





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