Briogeo vs Olaplex: Which is Better?

Haircare is a deeply personal and important aspect of many people’s daily routines. Whether you have curly, straight, thick, or fine hair, maintaining its health and beauty is a priority.

Two brands that have gained significant attention and a loyal following in the haircare industry are Briogeo and Olaplex.

Both offer a range of products that promise to transform and improve the condition of your hair.

In this battle of the haircare titans, we’ll explore the key differences and similarities between Briogeo and Olaplex, helping you make an informed decision on which brand might be better suited to your haircare needs.

Brand Overview:


Briogeo, founded by Nancy Twine, is a clean haircare brand that has garnered a strong reputation for its commitment to natural ingredients and effectiveness.

The brand is known for being “6-free,” which means it avoids six potentially harmful ingredients commonly found in haircare products: sulfates, silicones, phthalates, parabens, DEA, and synthetic color.

Briogeo takes a holistic approach to haircare, emphasizing the importance of nourishing the scalp and hair from the inside out. Their products often feature ingredients like aloe vera, coconut oil, and various fruit extracts.


Olaplex, on the other hand, is recognized for its groundbreaking technology that promises to repair and strengthen damaged hair.

Developed by Dr. Eric Pressly and Dr. Craig Hawker, Olaplex’s patented active ingredient, bis-aminopropyl diglycol dimaleate, is designed to rebuild and reconnect broken hair bonds.

It’s particularly popular among those who have undergone chemical treatments like bleaching or coloring.

Olaplex is known for its ability to help hair regain its structural integrity, resulting in healthier and more resilient strands.

Product Range:

Briogeo: Briogeo offers a wide range of products catering to different hair types and concerns.

Their lineup includes shampoos, conditioners, masks, styling products, and even scalp treatments.

Some of their popular products include the “Don’t Despair, Repair!” deep conditioning mask, the “Scalp Revival” charcoal and coconut oil micro-exfoliating shampoo, and the “Curl Charisma” line designed for curly hair.

Olaplex: Olaplex’s product range is more focused on hair repair and maintenance.

Their flagship product, Olaplex No. 3 Hair Perfector, is a take-home treatment that helps repair damaged bonds in the hair.

Additionally, they offer a shampoo, conditioner, and styling products designed to work in synergy with their bond-building technology.

Olaplex products are often used as a system to maximize their effectiveness, especially for those with chemically treated hair.


Briogeo: Briogeo’s effectiveness lies in its natural ingredients and holistic approach to haircare.

Users often praise the brand for improving the overall health and appearance of their hair.

The “Don’t Despair, Repair!” mask, in particular, is lauded for its ability to provide deep hydration and reduce breakage. However, results can vary depending on hair type and individual needs.

Olaplex: Olaplex’s effectiveness is widely recognized in the industry, especially for repairing damaged hair.

Many people with bleached or chemically treated hair report significant improvements in hair strength and elasticity after using Olaplex products.

Olaplex No. 3 is often considered a game-changer for those dealing with extreme hair damage.

Price Point:

Briogeo: Briogeo’s products are generally considered mid-range in terms of price. While they may not be the most budget-friendly option, many users find the quality and results well worth the investment. Prices can vary depending on the specific product and size.

Olaplex: Olaplex products are typically on the higher end of the price spectrum. The Olaplex No. 3 Hair Perfector, in particular, is considered a luxury treatment. However, those with severe hair damage often view it as a worthwhile investment given its impressive track record for repair.

Sustainability and Ingredients:

Briogeo: Briogeo places a strong emphasis on clean and natural ingredients, which aligns with their commitment to sustainability. The brand is also cruelty-free and avoids many common synthetic additives. Briogeo’s packaging is made from recycled materials when possible, and they continually strive to reduce their environmental impact.

Olaplex: Olaplex’s focus is primarily on hair repair and performance rather than natural or organic ingredients. While their products are not marketed as clean or natural, they do not contain certain harmful additives. The brand has also made efforts to become more sustainable by introducing eco-friendly packaging options.

Fragrance and Texture:

Briogeo: Briogeo products are often praised for their pleasant and natural fragrances. Many users appreciate that the scents are not overpowering and don’t linger in the hair for too long. The texture of Briogeo products varies across their range, catering to different hair types and needs.

Olaplex: Olaplex products are known for having a subtle, clean fragrance that is generally well-received. The texture of Olaplex products is lightweight and non-greasy, making them suitable for various hair types, including fine hair.

User Preferences:

Ultimately, the choice between Briogeo and Olaplex comes down to individual preferences and haircare needs.

  • Choose Briogeo if:
    • You prefer clean, natural ingredients.
    • You’re looking for a wide range of haircare products, including scalp treatments.
    • You have specific concerns like dryness, frizz, or curl definition.
    • You want a more budget-friendly option without compromising on quality.
  • Choose Olaplex if:
    • You have severely damaged or chemically treated hair.
    • You’re primarily focused on repairing and strengthening hair bonds.
    • You’re willing to invest in higher-end products for noticeable hair transformation.
    • You prefer a simpler, system-based approach to haircare.

Final Conclusion on Briogeo vs Olaplex: Which is Better?

In conclusion, both Briogeo and Olaplex are reputable brands with their unique strengths and offerings.

Briogeo excels in natural, holistic haircare, while Olaplex shines in repairing damaged hair bonds.

Your choice should depend on your specific hair concerns, budget, and personal preferences.

Experimenting with a combination of products from both brands may also yield excellent results, as they can complement each other in a well-rounded haircare routine.

Ultimately, the “better” brand is subjective and contingent upon your individual haircare journey.





%d bloggers like this: