Adsterra and PropellerAds are two popular advertising networks that offer various advertising solutions to publishers and advertisers.
While both platforms have their strengths and weaknesses, determining which one is better depends on your specific needs and goals.
In this comparison, I will delve into various aspects of these networks, including their features, targeting options, payment models, support, and overall performance.
Adsterra is an advertising network that provides a wide range of ad formats, including pop-under, push notifications, banners, direct links, and more. They offer a global reach with a large network of publishers and advertisers.
Adsterra focuses on providing high-quality traffic and emphasizes security and anti-fraud measures to protect advertisers’ interests. They offer advanced targeting options, including geo-targeting, device targeting, and OS targeting.
Adsterra supports various payment models such as CPC (Cost Per Click), CPM (Cost Per Mille), CPA (Cost Per Action), and CPL (Cost Per Lead).
Their self-serve platform allows advertisers to manage campaigns effectively, monitor performance, and optimize their ad placements. Adsterra also provides detailed analytics and reporting features to help advertisers track their campaigns’ performance.
On the other hand, PropellerAds is a well-established advertising network known for its vast inventory and diverse ad formats. They offer pop-under ads, push notifications, native banners, interstitial ads, and more.
PropellerAds boasts a large publisher base and provides global coverage, allowing advertisers to reach a wide audience. They offer advanced targeting options, including geo-targeting, device targeting, and browser targeting. PropellerAds supports various payment models like CPC, CPM, and CPA.
They have a user-friendly interface and a comprehensive self-serve platform that allows advertisers to create and manage their campaigns efficiently. PropellerAds provides real-time statistics and reporting tools to track campaign performance and make data-driven decisions.
Now, let’s compare Adsterra and PropellerAds across various aspects to determine which network is better suited for your advertising needs:
Ad Formats: Both Adsterra and PropellerAds offer a variety of ad formats, allowing advertisers to choose the ones that best suit their campaign goals. Adsterra includes unique formats like direct links, while PropellerAds offers native banners and interstitial ads. The choice of ad format depends on your target audience and the type of campaign you want to run.
Targeting Options: Both networks provide advanced targeting options to reach specific audiences. Adsterra and PropellerAds allow geo-targeting, device targeting, and other granular targeting options. The effectiveness of targeting largely depends on the accuracy and reach of their targeting capabilities.
Traffic Quality: Adsterra emphasizes high-quality traffic and implements security measures to combat fraud and ensure ad impressions come from real users. PropellerAds also focuses on quality traffic and employs measures to prevent ad fraud. While both networks prioritize traffic quality, it’s essential to monitor and optimize your campaigns to ensure you get the desired results.
Payment Models: Adsterra and PropellerAds support various payment models, including CPC, CPM, CPA, and CPL. The choice of payment model depends on your campaign objectives and budgeting preferences. Consider which model aligns best with your goals and optimize your campaigns accordingly.
User Interface and Self-Serve Platform: Adsterra and PropellerAds provide user-friendly interfaces and self-serve platforms that allow advertisers to set up, manage, and optimize their campaigns. Both platforms offer intuitive dashboards, real-time statistics, and reporting tools to help advertisers monitor and analyze their campaign performance.
Support: Adsterra and PropellerAds have dedicated support teams to assist advertisers with their queries and concerns. They provide multiple support channels such as email, live chat, and knowledge bases. However, the quality and responsiveness of support may vary, and it’s essential to consider the level of support you require for your advertising campaigns. Adsterra is known for its prompt and helpful support, offering assistance to advertisers whenever needed. PropellerAds also offers support, but some users have reported mixed experiences regarding response times and effectiveness.
Pricing and Minimum Deposit: The pricing structure and minimum deposit requirements can influence your decision between Adsterra and PropellerAds. Adsterra’s pricing may vary depending on the ad format and targeting options you choose. They have a minimum deposit requirement, which can be affordable for advertisers with smaller budgets. PropellerAds also offers flexible pricing based on the chosen ad format and targeting options. They have a minimum deposit requirement as well, which may be higher compared to Adsterra. Consider your budget and choose the platform that aligns with your financial capabilities.
Performance and Reach: Adsterra and PropellerAds both provide extensive reach, allowing you to target a global audience. However, the performance may vary depending on your specific niche, campaign goals, and targeting strategies. It’s recommended to run small test campaigns on both networks to gauge their effectiveness for your particular needs.
Final Conclusion on AdSterra vs Propellerads: Which is Better
In conclusion, both Adsterra and PropellerAds offer valuable features and capabilities for advertisers. Adsterra is known for its emphasis on high-quality traffic, advanced targeting options, and responsive support.
PropellerAds, on the other hand, offers a vast inventory of ad formats, global reach, and a user-friendly interface.
To determine which network is better for you, consider factors such as ad formats, targeting options, traffic quality, payment models, user interface, support, and pricing.
Additionally, it’s advisable to test both platforms with small campaigns to evaluate their performance and suitability for your specific advertising goals.